ESOL Business students hold a successful Market Day

The students had been preparing for this important day since late in Term 2, creating a detailed business plan. They learnt to write a mission statement, decide on SMART objectives, conduct a SWOT analysis of their business enterprise and create a marketing campaign based on their new knowledge of the marketing mix framework.

They also learnt about finance and calculating their breakeven point, with a focus on making money on the day.

The students offered hungry crowds a selection of food, from mochi desserts to bubble tea, fried noodles, sushi, toffee fruit, beef and pork dumplings and crispy crusts, all home-made. All stalls were sold out before the end of lunch bell rung.